Hello.

breadcrumbs is a boutique digital studio developing software and marketing strategies. We work closely with entrepreneurs to help them build their startups. Throughout our experience in the digital industry, we constantly mentored and supported numerous startups and individuals.

As such, we put together a compact workshop on the topic of “Growth Hacking”, aimed to enable digital entrepreneurs to efficiently build and scale their tech startups. The workshop will tackle various topics across multuiple disciplines, including digital marketing, software development, product design and project managment.

WE ARE A
DIGITAL STUDIO
THAT’S ALL ABOUT
DEVELOPMENT

WE DEVELOP
SCALABLE
SOFTWARE

WE DEVELOP YOU!

JOIN OUR GROWTH HACKING WEEKEND WORKSHOP!

LEARN THE
CONCEPTS OF
never stop
AGILE
DEVELOPMENT

Workshop Overview

Growth marketing follows an itterative approach, whereby continuous experimentation and testing of various marketing channels, coupled with agile product development is at the core of an organisation’s strategy and DNA.

This weekend workshop will cover the basic notion of itterative expermentation in marketing, how to analyze metrics and how to design digital products that can accomodate such concepts. The workshop tackles various core concepts in multiple disciplnes; helping entreprenures excel in dynamic enviroments.

Workshop Topics

• How do search engines work and why it’s important to understand them
• What is Search Engine Optimization (SEO) and why is it crucial to the growth of your business
• What is a conversion funnel and how to optimize it
• Understanding user experience and user interface guidelines
• The basics of advertising on Facebook and Google
• Facebook boosting vs objective campagins
• How to track and measure the right metrics for growth
(Activity, bounce, churn, LTV and more)
• How to read and make use of metrics
• How to use tools that speed your working process

YASSER ABD EL GAWAD

GROWTH MARKETER

+ 10 years of career experience in the growth marketing, digital products design and development, as well as business development.
Hands on experience in managing complex digital products and spearheading design, development as well as digital marketing strategies and business development. In-depth knowledge in conversion funnel optimization and digital marketing.

Started his career in the online gaming industry in Germany and delivered to various e-commerce products across the MENA region.

– Master of Science in Entrepreneurship and strategy (HHL, Germany)
– Bachelor of Science in International business (MLU, Germany)
– Certified Webmaster

Interested?

Date: 21rst and 22nd September 2018 (4 hours each day excluding breaks)

Fees: EGP 1,000 per person

Target: Digital entreprenures & marketers

Class: 15 atendees. Apply before Sepmteber 6th

Fill in the form!